Macy’s Three-Year Plan: How to Woo a Millennial

By Katie Little, Special to CNBC

NEW YORK (CNBC) — Millennials are shelling out big bucks on their hunt for value and fashion-forward items, and retailers are noticing as they pounce on the opportunity to capture this burgeoning market.

On Wednesday, Macy’s Mbecame the latest retailer to hone in on thespending potential of the Millennials, the country’s largest and most diverse generation. The department store chain outlined its multi-year plan to grow and develop its business among shoppers between the ages of 13 and 30 years old.

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