Was Zynga’s OMGPOP Purchase Smart?

The following commentary comes from an independent investor or market observer as part of TheStreet’s guest contributor program, which is separate from the company’s news coverage.

NEW YORK (Trefis ) — Zynga has made a lot of acquisitions in the last couple of years in order to maintain its rapid growth.

However, it made its biggest acquisition to date, OMGPOP, in March, purchasing the maker of the top mobile app, Draw Something, for more than $210 million.

Zynga CEO Mark Pincus

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