Black Friday psychology: Inside the minds of shoppers

An estimated 147 million Americans plan to go shopping sometime this weekend, according the National Retail Federation. But who are these people, what's the psychology driving them to rise before dawn in pursuit of a deal -- and have they really never heard of online shopping?An estimated 147 million Americans plan to go shopping sometime this weekend, according the National Retail Federation. But who are these people, what’s the psychology driving them to rise before dawn in pursuit of a deal — and have they really never heard of online shopping?


Read this article: Black Friday psychology: Inside the minds of shoppers

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