Tag Archives: alchemy

Taco Bell’s Cool Ranch tacos: co-branding genius

“Co-branding” like the Taco Bell/Doritos partnership represents a delicate alchemy where the qualities of two different brands are fused together and something greater than the sum of its parts is teased out. Continue reading

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The Ultimate Digital Customer Service Guide

In our recent Customer Experience Series, Mashable dove deep into the mysterious alchemy of customer service. Continue reading

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